What is Picture Permit Imprint Indicia?

The United States Postal Service® introduced Picture Permit Imprint Indicia program in June 2012.  This service is available for Full-Service Intelligent Mail® barcode (IMb) mailings of automation First-Class Mail®  and USPS Marketing Mail™ (formerly Standard Mail®) letters and postcards.

What is Picture Permit Imprint Indicia?

Picture Permit Imprint Indicia (Picture Permit) provides commercial mailers the opportunity to include corporate logos, brand images, or trademarks in the permit indicia space of First-Class Mail® Full-Service Intelligent Mail® barcode (IMb) automation letters and postcards, and all USPS Marketing Mail Full-Service IMb letters and postcards.  The addition of images to the permit imprint indicia has the potential of increasing open rates and enhancing the value of the mail.

Why does the U.S. Postal Service® offer Picture Permit?

The U.S. Postal Service is responding to requests from customers to use their corporate logos, brand images or trademarks in the permit indicia space and to improve the open rates of their mailpieces.  In creating Picture Permit, the U.S. Postal Service® has developed guidelines and requirements for the use of mailers’ proprietary images in the permit indicia space of the mailpiece.

How will my company benefit from using Picture Permit?

Picture Permit could boost the visual impact and open rate of your mailpiece, which will improve the effectiveness of the overall mailing.

Who can participate in Picture Permit?

Commercial mailers who plan to use a new or existing mailing permit to send First-Class Mail Full-Service IMb automation letters and postcards or USPS Marketing Mail, Full-Service IMb letters and postcards 

How do I apply?

Follow the instructions provided on the program’s website: https://www.usps.com/business/postage-options.htm.

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