What are the Benefits of Using Direct Mail?

Why should customers use Direct Mail?

  1. Reach existing customer base
  2. Acquire new customers

Benefits

 

  • It drives responses- Direct Mail out performs all other media in driving response

 

  • It drives customers- Businesses can create a "call to action" message that drives their customers online or to their retail sites

 

  • It’s personal- Address your customers by name, speak to them individually, and appeal to their interests

 

  • It’s targeted- Focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck than other media options

 

  • It’s flexible- Mail can handle a wide variety of formats (letters to brochures) and messages. Mail is compatible with the latest technology.

 

  • It’s measurable- Customers can rapidly compare the merits of various strategies.  As responses pour in, the value of the program speaks for itself.  Few other media channels offer the same control.

 

  • It’s tangible- Physically place your message in your customers’ hands and encourage interaction. You can incorporate elements that actively involve the customer, like stickers, and coupons.

 

It’s easy and cost-effective- You don’t have to be a Direct Mail expert with a big budget to advertise through the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With some Direct Mail Web sites, you even design your piece, import your mailing list, and have the campaign

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